Sunday, April 19, 2015

Women Will Lead the Way to Economic Growth in the United States

According to the Ewing Marion Kaufman Foundation’s recent report “Sources of Economic Hope: Women’s Entrepreneurship," women business owners will lead the way to economic growth in the United States.

The report alludes to the fact that “accelerating women’s entrepreneurship could have the same positive effect on the U. S. economy as the large-scale entry of women into the labor force had during the 20th century.”

Read more from Anne Janiak (pictured) for Westfield Communications:  Leading female entrepreneurs to success

Screenshot:  Ann Janiak

Sunday, April 12, 2015

A Welcome Hangout For Bargain Hunters: The Man Cave

Marta Albizu (pictured) has opened an upscale men's consignment store that offers gently used men's clothing in excellent condition at even better prices.  Though she says the space offers something much more valuable.
With a sectional couch and a flat-screen television, a stately chess set replicating a treasure from the Qin dynasty, and the doting hospitality of owner Marta Albizu and her family, the store is a welcoming hang-out for bargain hunters.
Learn more here.

Screenshot courtesy Worcester Telegram & Gazette

Saturday, April 04, 2015

Are Women Making Financial Sacrifices To Start a Business?

According to a new study by Experian, women business owners may be making too many sacrifices when it comes to their personal finances — and it’s putting their personal credit ratings at risk.

The study examined both business and personal credit data on male and female business owners, then analyzed the differences between the credit profiles.

Here's what they found.

Sunday, March 22, 2015

#HerOwnBoss: Women Entrepreneurs Share Advice

How refreshing to see that the National Women's Business Council has launched a new project to share great advice, important truths and inspiring stories from women entrepreneurs.

For example, interviewee Jaime Nack says:
Be confident. Too often, women speak softly, don’t make eye contact, or use “maybe” or passive language when they talk about their work.  Be bold and embrace your success at every stage.  People are drawn to positive and confident entrepreneurs. 
Learn more:  #HerOwnBoss

Screenshot courtesy:  NWBC #HerOwnBoss (Jaime Nack)

Sunday, March 15, 2015

Where Are the Women Entrepreneurs?

Former Kauffman Dissertation Fellow Sarah Thébaud (pictured) recently wrote an insightful article for Newsweek about the lack of women in entrepreneurship:  Why Are There So Few Women Entrepreneurs?

She states:
... disparity is the fact that women are much less likely to lead new business enterprises. On average, men are nearly twice as likely as women to launch a new business. And women are primary owners of only about 28% of private firms.
According to Thébaud, the key reason why there are so few women entrepreneurs is an unconscious cognitive bias that is likely to play an important role. She says, "I find that women entrepreneurs are at a disadvantage because people are prone to doubt that they possess the kinds of traits and skills that we stereotypically associate with entrepreneurship."

Read:  Why Are There So Few Women Entrepreneurs? and related piece, The Gender Stereotypes of Entrepreneurship

Screenshot courtesy:  University of California, Santa Barbara, Sociology

Sunday, March 08, 2015

Dream Big and Go For It

Founder and CEO of Dream Big Toy Company Jodi Bondi Norgaard has a strong motto: "Dream Big and Go For It!"  She is one of many advocates who are pushing media and retail to do a better job portraying girls beyond stereotypes -- sending the message that girls can aspire to do more than wear a pink dress and tiara.

Ms. Norgaard launched her line of plush, sports-themed dolls, Go! Go! Sports Girls, six years ago.  "Many retail buyers told me my product would never sell because they weren't 'fashion-forward' enough to warrant a slot in the toy aisle alongside sexier competitors.  I never gave up because I believe strongly that girls deserve better.  Six years later I am flanked by other women who have started businesses to create change and shut down stereotypes that confine or degrade girls and women. What's more, sales for my products continue to increase," says Norgaard.

Visit  Go! Go! Sports Girls

Watch her TODAY Show video:  'Girls' toys?  Group of women revolutionize the toy aisle

All I can say is Go! Go! Jodi!  We are very proud of your accomplishments and wish you continued success.

Screen shot:  Go! Go! Sports Girls