Sunday, April 13, 2014

Envision Becoming An Entrepreneur in High School

June Gathoni
I think you can become an entrepreneur in grade school (lemonade stand experience get the entrepreneurial 'juices' flowing) but in this case, June Gathoni, knew right from the time she was in high school she envisioned becoming an entrepreneur.  She started her own company, Next Generation Technology, an ICT firm.
She had practically no money when she started out and relied on getting goods on credit then using the money from her clients to pay her creditors.
Later, she closed her ICT business and started the Small and Medium Entrepreneurial Resource Centre, which is involved in entrepreneurship development and promotion.  The centre offers advice to entrepreneurs about business opportunities. It also offer services such as business plan writing, systems management, marketing campaigns, brand management, public relations and consultancy, all at a fee.

Read more:  Next Generation Technology is an institute that nurture entrepreneurs

Photo courtesy:  Trending

Sunday, April 06, 2014

If You Start a Business, Lead it

A new study, "Who’s the Boss? Explaining Gender Inequality in Entrepreneurial Teams," published in the journal American Sociological Review, is one of the first to explore the emergence of gender roles in new businesses.  The author's findings indicate women who start new businesses with men are less likely to lead it. And when they co-found a business with their husbands, they have even fewer chances to be in charge, a study finds.
"This study raises awareness of the conditions that limit women's access and also makes us aware of what might be done to increase the likelihood that women will attain positions of authority," explained [co-author] Tiantian Yang, a graduate student in department of sociology at University of North Carolina (UNC) Chapel Hill.
Read the entire article:  Why women entrepreneurs fail in husband-run firms

Photo credit:  flickr

Saturday, March 22, 2014

What Can Happen at 50?

You can divorce, marry, have a grandchild, get fired, start a business or all of the above.  In this case, Phyllis Green started a business.  She was laid off from ABC's corporate headquarters in New York in 1985 after Capital Cities bought the television network and began trimming staff to cut costs.  Here's what she did:
Green said she reinvented herself as an entrepreneur using her sales, broadcast production and advertising experience. After her layoff, she came back to South Florida, where she had grown up. Green started her own business — Green Advertising — and later moved it to Boca Raton. In 1999, Green sold the company to WPP Worldwide, a marketing communications conglomerate.
At any age you can start your own business.  It's about doing what you love to ensure you prosper in life.

Read the entire article:  Ad exec starts over at 50

Photo courtesy:  Flickr

Saturday, March 15, 2014

Know Your Cause

Screenshot courtesy of:  Rebel Nell
Many entrepreneurs start a business to fulfill a need.  Amy Peterson and Diana Russell took a different course of action. Russell works in fashion and photography and Peterson is an attorney who learned how to make jewelry while in law school. The cool thing about Peterson?
She also happens to be the creative brain behind one of the "must have" items during the 2005 Academy Awards Ceremony: a pin worn by cast and crew in the film Hotel Rwanda. Peterson eventually moved to Detroit in 2007 for her law career.
Peterson and Russell, co-founders of "defiant" jewelry company Rebel Nell, knew their cause — help impoverished women in Detroit — before they knew what their business was going to be.

Morale of story?  Love what you do and try to help others in your journey.

Find out what's going on with Rebel Nell and learn more about their cause:  The Creative Way Two Entrepreneurs Are Using Graffiti to Hep Women in Detroit

Sunday, March 09, 2014

Today Only: Celebrate International Women's Day and Receive a Special Savings On My NEW Book

Photo courtesy:  Apress 2013
Celebrate International Women's Day with a special savings on my new book, "Exporting:  The Definitive Guide to Selling Abroad Profitably" and on other books from female authors.  The digital version on "Exporting" is normally $24.99 and you can get it only for today at $14.99!  Better hurry.

Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business.

I guarantee the book will help take your business to the next level of growth.

Use promo code 8MAR14 by 03/09/14.

Go here to order:  Apress - "Exporting" book

What's nice about the digital copy is that you can easily conduct a search on whatever your needs are at the time - from how to craft an export business plan - to how to hire the right people or set up an e-commerce site.  Many people buy both the digital and print copy for reference.

Enjoy and if you like it, please post a favorable review.  Thus far, reviews on Amazon have been out of the park as they say!

Thank you!

Sunday, March 02, 2014

Looking For Long-Running Business Success?

If you are looking for long-running business success, it's easier than you think.  Guess what it starts with?  Working capital?  No.  Great people?  No.  A terrific website or brick and mortar spot?  No.

It starts with a good idea!

Read the entire article:  Focus 2014:  Business Success No Secret, Experts Say

Photo courtesy: Elliott Burke